IPO Advisory & Application Support in the UK Listed Firm

An Initial Public Offering (IPO) in the UK enables companies to raise capital by offering shares to the public and securing a listing on a recognized market. The choice of market depends on the company’s size, growth stage, and regulatory considerations:

  • Main Market (Premium or Standard segment

Regulated by the UK Listing Authority (UKLA), under the Financial Conduct Authority (FCA), this is designed for established companies meeting higher regulatory and governance standards

  • AIM (Alternative Investment Market)

Operated by the London Stock Exchange (LSE), AIM caters to smaller and high-growth businesses, offering a more flexible regulatory framework compared to the Main Market.

IPO Advisory & Application support

Why IPO Advisory & Application Support is Critical

Launching an IPO in the UK is a complex process that demands expert advisory and structured application support. Key reasons include:
  • Regulatory complexity

Compliance with FCA and LSE requirements is stringent, leaving little room for error.

  • Investor confidence

A well-orchestrated IPO enhances credibility, transparency, and company valuation.

  • Project coordination

With multiple advisers, underwriters, and regulators involved, seamless alignment is essential .

  • Risk mitigation

Professional guidance reduces the likelihood of delays, regulatory rejection, or reputational setbacks.

Why IPO Advisory & Application Support is Critical

ABM Global – IPO Advisory & Application Support

At ABM Global, we provide end-to-end IPO advisory and application support tailored for UK-listed firms. Our role is to guide companies strategically, operationally, and regulatorily throughout the IPO lifecycle – from initial readiness assessment to post-listing compliance.

Pre-IPO Readiness Assessment

Our experts ensure your business is well-prepared for listing by conducting a comprehensive readiness review, including:

  • Strategic review: Evaluating whether an IPO is the most suitable fundraising route compared to alternatives such as private equity, debt, or trade sale.
  • Corporate governance: Aligning board composition with the UK Corporate Governance Code.
  • Financial reporting readiness: Preparing IFRS-compliant audited accounts (3 years for Main Market; 2 years for AIM).
  • Business structure: Streamlining subsidiaries, optimizing tax, and simplifying ownership.
  • Internal controls & risk management: Implementing robust, SOX-like control frameworks.

IPO Planning & Project Management

ABM Global provides structured IPO project management to ensure smooth coordination and timely execution:

  • Adviser appointment: Supporting the engagement of key stakeholders such as
  • Sponsor (Main Market) or Nominated Adviser (Nomad for AIM)
  • Legal counsel
  • Reporting accountants
  • Financial PR & investor relations specialists
  • Brokers and underwriters
  • IPO timetable development: Managing timelines typically ranging from 6–12 months.
  • Equity story development: Crafting a compelling narrative to attract and retain investor interest.

Regulatory & Documentation Support

We provide hands-on support in preparing and managing all regulatory submissions and documentation:

  • Prospectus (Main Market) or Admission Document (AIM): Covering business overview, financials, risk disclosures, governance, and use of proceeds.
  • FCA approval process: Managing submission and approval of the prospectus (Main Market).
  • Due diligence support: Covering legal, financial, commercial, and tax aspects.
  • Agreements: Coordinating underwriting and placement agreements with investment banks.

IPO Application Support

ABM Global works closely with clients to navigate the formal application process:

  • Eligibility checks
  • Public float requirements (e.g., 25% of shares in public hands for Main Market Premium).
  • Minimum market capitalisation (£30m for Premium listings).
  • Track record requirements.
  • FCA Listing Application (Main Market): Preparing and submitting the prospectus and formal listing applications.
  • LSE Admission Application: Coordinated by the sponsor/Nomad, including application forms, eligibility letters, and disclosures.
  • IPO Marketing: Organising pilot fishing, investor roadshows, and bookbuilding activities.
  • Admission & Trading: Facilitating admission to the Official List, trading commencement, press announcements, and investor communications.

Post-IPO Support

ABM Global continues to support clients after the listing, ensuring compliance and investor confidence:

  • Regulatory reporting: Half-yearly and annual financial reports, plus timely disclosure of price-sensitive information.
  • Corporate governance: Ongoing compliance with governance standards.
  • Investor relations: Establishing programmes to maintain and enhance market confidence.
  • Market monitoring: Tracking share performance and analyst coverage for long-term value creation.

Why Leading Firms Choose ABM Global for IPO Success

At ABM Global, we deploy a targeted Account-Based Marketing (ABM) approach to ensure every IPO advisory engagement is personalized, data-driven, and strategically aligned with client priorities.

Deeply Targeted Engagement

  • Focus on high-value accounts: Prioritising firms preparing for IPOs with the greatest potential.
  • Tailored messaging: Developing content and campaigns specific to each client’s industry, challenges, and IPO stage.
  • Personalized outreach: Engaging directly with CFOs, CEOs, legal counsel, and other decision-makers.

Better Alignment Between Sales & Marketing

  • Collaborative approach: Integrating sales and marketing to deliver unified messaging.
  • Improved client experience: Ensuring consistent, relevant communication rather than generic outreach.
  • Shortened sales cycles: Addressing client needs quickly to close deals more efficiently.

Enhanced Client Insights & Intelligence

  • Data-driven targeting: Using analytics to understand client priorities, challenges, and behaviors.
  • Proactive problem-solving: Identifying IPO readiness gaps and regulatory challenges before they surface.
  • Competitor differentiation: Highlighting ABM Global’s expertise as the unique solution to client pain points.

Increased ROI & Resource Efficiency

  • Focused spend: Concentrating marketing and sales resources on fewer, high-value accounts.
  • Higher conversion rates: Personalized approaches result in stronger engagement and outcomes.
  • Measurable impact: Tracking ROI at the account level and refining strategy continuously.

Building Long-Term Partnerships

  • Relationship depth: Nurturing ongoing trust rather than one-off transactions
  • Cross-selling opportunities: Expanding from IPO advisory into compliance, investor relations, and capital markets advisory.
  • Client advocacy: Turning satisfied clients into long-term partners and promoters.

Practical ABM Applications for IPO Clients

  • Content personalization: Whitepapers, webinars, and case studies tailored to IPO stages and UK market trends.
  • Event targeting: Exclusive IPO readiness workshops and networking roundtables.
  • Account-specific campaigns: Engagement aligned with IPO milestones and client timelines.
  • Executive engagement: Direct access to ABM Global’s senior partners and subject matter experts.
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